José Carlos de Santiago

A small archipelago nestled in the Caribbean Sea keeps making headlines. The so-called Pearl of the Antilles is once again calling on us for a closer look; a long and accurate glance this time around.
Once again, Cuba will attend an international exhibition. Now it’s in Milan, home to the 2015 Universal Expo stretching from May 1 to October 31, where it’ll be rubbing elbows with 131 other nations and international entities willing to share their achievements and experiences on specific matters. Under a motto reading “Feeding the Planet: Energy for Life”, Expo Milano 2015 wants to be the first of its kind to encourage discussions and provide education on nutrition and the resources needed for attaining healthy food habits.
Milan will be the world center stage for agricultural and food industries –the number one in Italy– and the perfect location to discuss on these issues. Some 20 million people are expected to visit the Expo just to live a once-in-a-lifetime experience.
Cuba is unveiling a new image in its pavilion, now renovated and adjusted to the event’s requirements.
But the top allure of all will be no doubt the island nation’s opening to foreign investment, a topic that’s building a fire under businesspeople and companies from around the globe. It’s an opening that caters to the State policy of reeling in more foreign capital under the country’s different development modes and opening up countless opportunities for those who understand that Cuba is by and large a quasi-untapped market.
The Excelencias magazine is joining hands in this effort. The Cuban pavilion will be a space to embolden direct foreign investment, boost the exportation of products and strengthen Cuba as a travel destination in different outbound markets, especially in Italy.
Thus, on and, you could keep track of the different activities to be held in that stand in the course of the Expo’s six months, just getting much closer to this breathtaking Caribbean destination that today stands for a great opportunity for investment and the development of new businesses.
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